Add SEO baseline + rebuild www/ (mobile toc/prefs polish, responsive viewport)
SEO: robots.txt, sitemap.xml, canonical, OG/Twitter tags, JSON-LD (ProfessionalService) on / and /folders/, plus a reused screenshot as og-image.png. prepare-www.mjs now copies robots/sitemap/og-image into the build. Also carries pending mobile layout tweaks (toc/prefs bar, viewport-fit=cover) that were already staged in the working tree.
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